To understand these two clearly, let’s take an example of a kid selling lemonade on the street.

Proportionate growth of all parts of a company, and.

The word ‘scaling’ in the business sense refers to two things – Thus, if we apply the word to any company’s full-throttle advertising campaign, it would be called ‘marketing blitz’.

The German word ‘blitz’ has been long used in English to describe anything with lighting speed. The word ‘Blitzscaling’ was recently conjoined from the two words, ‘blitz’ meaning lightning, and ‘scaling’ which simply means ‘scaling up’. Adding to that list, Uber, Snapchat, Twitter, LinkedIn, and many others have replaced the earlier industrial age giants such as Coca-Cola, Royal Dutch Shell, General Electric, ExxonMobil, etc.īlitzscaling (2018) by Reid Hoffman and Chris Yeh discusses the new and revolutionary model of growth that has taken the business world by storm. Apple, Google, Facebook, Amazon, Microsoft, and about 150 more tech companies of the Silicon Valley, today dominate the world economy. Airbnb CEO Brian Chesky said, “I can’t think of any other work that so perfectly captures the specific challenges – and opportunities – that a company faces at every stage of growth.” Adam Grant, the bestselling author of Originals and Give and Take, raves, “This is the best book I’ve ever read on how to grow a company rapidly - and when that’s even worth trying in the first place.Somewhere during the latter half of the 1990s, the world of business saw a number of scrappy start-ups suddenly skyrocketing and ballooning into the big, world-conquering giants they are today. The authors provide a step-by-step approach to this new model, which requires abandoning traditional business strategies and rules in favor of innovative operational and management practices. Their promise: “Blitzscaling” – done right – can catapult your $10 million company to a $10 billion company. To join giants like Facebook or Apple, they write, you need to embrace risk.

The author’s professional accomplishments testify to their expertise: Reid Hoffman served as COO of PayPal, co-founded LinkedIn and is the host of the popular Masters of Scale podcast Chris Yeh, co-founder and general partner of Wasabi Ventures, has worked with more than 100 high-tech start-ups since 1995.

Chris yeh blitzscaling